How to sleep better and still enjoy coffee
I’m in the middle of reading the excellent and widely celebrated Why We Sleep by Matthew Walker. There’s a whole chapter on caffeine that I wasn’t looking forward to reading because I drink a lot of coffee. What’s the problem with caffeine? It tricks you into thinking you’re not tired by blocking your...
Swimming around the plasters isn’t perfect but it won’t kill you (or your business)
Swimming at lunchtime today. A fellow swimmer called the lifeguard over. There was a plaster floating in the water. He wanted it removed. Would she please find a net and fish it out. She was on her own. She didn't know where the nets where. She'd have to go and find one. He stopped...
5 ways to beach-ready your work schedule (so you can scoff ice cream for a fortnight)
Are you off on holiday soon? ✈️ 🌴 🏄 Cool. You don't want to be worrying about your Mailchimp, blogs and work Twitter feed while you're sunning yourself on the beach, so put some simple plans in place today and you'll be sipping cool drinks in the sun tomorrow. Here's how: #1 Delegate tasks...
5 easy fixes you can make to your About Us page
Wondering if your About Us page is doing your business any favours? Read this quick check-list for any warning signs that it needs a makeover: 1 You originally knocked it up quickly as you were flinging open the doors to your first site and you've now got 3, 7, 16...
6 thoughts on talking (vs waiting for perfect)
Let's talk about talking. First up, I could have called this post the 600 wins of talking but wanted to get it out quickish sharp (see, talk + action = results). Whether you're about to launch a new range of coffees, open your fifth store or announce a new sandwich, chances are...
8 Things I learnt from reading The 5 Second Rule
I just finished reading the 5 Second Rule by Mel Robbins. The idea is simple: the moment you get the urge to do something, you must move within five seconds by counting down to zero or your brain will kick in, over-analyse and stop you. It works. Here’s my top takeaways, hastily...
5 reasons why you don’t need email marketing for your business
So, you’re committed to growing your business. You’re launching a new service and recruited more staff. Maybe you're even considering shifting to larger premises. And you're starting to consider ways to get the message out there in order to drive the sales that will make it all worthwhile. You know people who...
How to write a killer About page that will make your readers want to work with you
Is your About page screaming “We, Us, I”? It's time to flip the message round to your reader's perspective The About page is one of the most frequently read webpages yet its importance is often overlooked. After all, its purpose is to drive leads so it's crucial that you make yours a...
6 easy email marketing mistakes and how to avoid them
Email marketing has a whole heap of benefits - research shows it's the top ROI of all marketing channels. But what if you're not getting the results you want? Check you're not falling into any of these six categories. #1 You bought a list of email addresses What’s wrong with it? At...
13 things you need to know about email marketing if you want to keep your subscribers engaged
Not all emails are created equal. Here's how to up your game when designing, writing and sending emails for maximum engagement with your audience 1 With email marketing, most people decide whether or not to open an email based on the name in the From field - so make it a...