Are you shouting deep and wide enough?
I had no idea this fantastic place existed until someone let me in on the secret at the weekend. An unassuming corner site on a quiet residential backstreet with loads of natural light (higher-than-a-Victorian-terrace floor to ceiling windows), a happy buzz of singles and couples, upbeat soundtrack, WiFi, house-made food, friendly table...
How to tantalise customers with menu fonts (even if you’re not a typography expert)
If you've ever set up your own business, chances are you know a little about fonts. Heck, if you use a computer or are reading this (just a hunch) you'll have heard of fonts. Fonts - or typeface, collectively known as typography - describe the many designs and styles of letters, symbols...
4 simple first impressions you can make with your menu
Welcome to the Menu Series! We’re kicking off today with a look at different types of menus your customers can find waiting for them on tables or slipped into their hand as they pull in their chair. The menus that, days or weeks or months (hell, maybe even years) ago, you spent...
How to use words in your menu to sell more and make more
And Today’s Special Is… The Menu Is your menu working as hard as it should be for your business? Is it pushing what you want to sell? Do the words in your menu make your customers want to slather it with luscious gravy, rip it apart and devour it in gasps of disbelief and...
How to Flipping Ace at Pancakes like Easy Peasy Lemon Squeezy
So, today’s the day you rush home from work, dig out your shallowest pan from the back of the cupboard (best give it a quick wipe) and turn up the gas. For today is Shrove Tuesday which can only mean one thing - P.A.N.C.A.K.E.S. Arguably the most hot delicious discs...
How to get the Friday Feeling (even if you have to be up at dawn)
Hard, isn’t it, when everyone around you is buzzing about the last-day-of-the-week, bragging about 2 o’clock office beers and plans to slope off early so they can max out the incredible luxury of a two-day weekend. If you work in hospitality, weekends are probably your busiest time of the week. Forget...
11 simple reasons why your hospitality business needs a blog
Do you even have time to write a blog? Probably not. But maybe you can find the time because hospitality businesses that regularly blog generate more traffic to their site than those that don't. Why? Posting regularly indicates that your business is alive and kicking. And not only that...
5 ways to get comfortable with simplicity
Dreading digging out that task you’ve been avoiding since last Monday? Well, guess what? Monday’s back and today is the day you're going to pull that task apart and build it into something new and shiny! If the thought of tackling it is as appealing as a week-old croissant, it's time to...
How to deal with Valentine’s Day (without ripping its beating heart out)
Valentine’s Day How’s Valentine’s Day going for you so far? Get a card? Breakfast in bed? Maybe you’re pouring latte hearts all day for other people or tearing heart-shaped brownies from their tins for a display. And if you’re not, someone near you will be. Valentine’s Day has massive potential for the...
How to boost your brand with stories
Vegan restaurant “Obviously they’re vegan so I don’t need to check about the marshmallows,” breezed a woman to her friend at vegan restaurant By Chloe in Covent Garden yesterday. They were behind me in the queue. She was completely confident about what she was about to order. 100% confident in the...