8 Things I learnt from reading The 5 Second Rule
I just finished reading the 5 Second Rule by Mel Robbins. The idea is simple: the moment you get the urge to do something, you must move within five seconds by counting down to zero or your brain will kick in, over-analyse and stop you. It works. Here’s my top takeaways, hastily...
5 reasons why you don’t need email marketing for your business
So, you’re committed to growing your business. You’re launching a new service and recruited more staff. Maybe you're even considering shifting to larger premises. And you're starting to consider ways to get the message out there in order to drive the sales that will make it all worthwhile. You know people who...
How to write a killer About page that will make your readers want to work with you
Is your About page screaming “We, Us, I”? It's time to flip the message round to your reader's perspective The About page is one of the most frequently read webpages yet its importance is often overlooked. After all, its purpose is to drive leads so it's crucial that you make yours a...
6 easy email marketing mistakes and how to avoid them
Email marketing has a whole heap of benefits - research shows it's the top ROI of all marketing channels. But what if you're not getting the results you want? Check you're not falling into any of these six categories. #1 You bought a list of email addresses What’s wrong with it? At...
13 things you need to know about email marketing if you want to keep your subscribers engaged
Not all emails are created equal. Here's how to up your game when designing, writing and sending emails for maximum engagement with your audience 1 With email marketing, most people decide whether or not to open an email based on the name in the From field - so make it a...
Are you shouting deep and wide enough?
I had no idea this fantastic place existed until someone let me in on the secret at the weekend. An unassuming corner site on a quiet residential backstreet with loads of natural light (higher-than-a-Victorian-terrace floor to ceiling windows), a happy buzz of singles and couples, upbeat soundtrack, WiFi, house-made food, friendly table...
How to tantalise customers with menu fonts (even if you’re not a typography expert)
If you've ever set up your own business, chances are you know a little about fonts. Heck, if you use a computer or are reading this (just a hunch) you'll have heard of fonts. Fonts - or typeface, collectively known as typography - describe the many designs and styles of letters, symbols...
4 simple first impressions you can make with your menu
Welcome to the Menu Series! We’re kicking off today with a look at different types of menus your customers can find waiting for them on tables or slipped into their hand as they pull in their chair. The menus that, days or weeks or months (hell, maybe even years) ago, you spent...
How to use words in your menu to sell more and make more
And Today’s Special Is… The Menu Is your menu working as hard as it should be for your business? Is it pushing what you want to sell? Do the words in your menu make your customers want to slather it with luscious gravy, rip it apart and devour it in gasps of disbelief and...
How to Flipping Ace at Pancakes like Easy Peasy Lemon Squeezy
So, today’s the day you rush home from work, dig out your shallowest pan from the back of the cupboard (best give it a quick wipe) and turn up the gas. For today is Shrove Tuesday which can only mean one thing - P.A.N.C.A.K.E.S. Arguably the most hot delicious discs...