5 ways to get comfortable with simplicity

Dreading digging out that task you’ve been avoiding since last Monday? Well, guess what? Monday’s back and today is the day you're going to pull that task apart and build it into something new and shiny! If the thought of tackling it is as appealing as a week-old croissant, it's time to...

How to boost your brand with stories

Vegan restaurant “Obviously they’re vegan so I don’t need to check about the marshmallows,” breezed a woman to her friend at vegan restaurant By Chloe in Covent Garden yesterday. They were behind me in the queue. She was completely confident about what she was about to order. 100% confident in the...

How to plan like a pro and make every day a breeze

Have you done any planning for your business lately? First thing this morning I sat down to do some planning. I imagined I could flesh out the next few weeks in the short time it would take to drain a medium-sized mug of filter coffee. I was wrong. I really don’t have time...

How to show your customers invisible gorillas

Words are everywhere Yesterday, peckish, I dived into my local takeaway on the way home and asked if they took cards. “Didn’t you see the big sign in the window that says we accept all kinds of cards?" the guys behind the counter eye-roll wearily. I didn't see it. Because, well, I was...

Floral tea

Coffee is so overrated

Or so I’m trying to convince myself. Because I’ve run out. Yes, I could go and buy beans or splurge on a brew in my local (not out of the question). But I’m waiting for my delivery and feeling like an anxious puppy sitting by the window desperate for his owner’s car to...

Stop, look, listen – then show ’em the magic

Have you seen the Will Smith movie Hitch? I saw it last week, loved it. It’s showing its age now (14 years) but in a good way, set in a time when cycle couriers wandered into corporate offices and people swapped numbers by actually writing them down on paper with...